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DMA's Online Privacy Policy for Consumers

This is a Web site of the Direct Marketing Association (The DMA) as it applies to consumer visitors.

For DMA's Online Privacy Policy for Businesses, visit us at:

Our postal address is:

The Direct Marketing Association
1111 19th Street NW, Suite 1100
Washington, DC 20036-3603

The DMA's consumer opt-out services are administered by Interactive Marketing Solutions. These are:

These services help you reduce the amount of unsolicited marketing contact from OTHER companies. The dma does not send you this material. This service is provided for your convenience.


  • If you are a consumer and would like further information or to contact us about DMA's consumer opt-out services, please e-mail us at

  • If you are having technical difficulty registering, please contact us at

  • If you are a business and have questions about how to subscribe to these services, please visit us at

This privacy policy is valid for one month from the time you visit our site. If our information practices change in the future, we will only use data collected from the time of the policy change forward for these new purposes, or we will contact you before we use your data for these new purposes and offer you the ability to opt out of these new uses.

Note: The DMA does not compile, buy, sell, rent or trade consumer mailing lists. All marketing efforts we undertake are targeted toward a business audience only. We sometimes rent our DMA compiled, business oriented mailing lists to business-to-business companies and require that they adhere to the DMA's Privacy Promise.

For Web site visitors who make purchases on this site…

When you a purchase, we collect your name, contact information, credit card information, as well as information about your current purchase and we keep information on your purchase history.

This information is used by us and/or our agents: to support your interaction with our site, to deliver your purchases and to contact you again about other services and products we offer. We DO NOT share your name or contact information (including e-mail, telephone and physical address) with other companies. The DMA will not contact you except in a customer service capacity as a result of information you provided on this site.

For Web site visitors who do not make purchases or otherwise identify themselves…

If you do not sign on to our Web site, our Web server does not have access to personally identifiable information about you. It does not know your e-mail address unless you volunteer it. The DMA will not contact you except in a customer service capacity as a result of information you provided on this site.


We place cookies on all Web site visitor hard drives to collect aggregate information on the number of visitors to our site and the number of pages viewed.

Cookie information is used only by The DMA and our agents and is not provided to any other organization. It is used in aggregate for traffic analysis and to provide relevant information to our visitors. It is also used for Web site and system administration, including research and development, user analysis and business decision-making.

Clickstream Data

We collect click-stream data and HTTP protocol elements through access logs. This information is not personally identifiable and is used for Web site and system administration including: research and development, user analysis and business decision-making.


We use industry-standard encryption technologies when transferring and receiving payment data. We have security measures in place in our physical facilities to protect against the loss, misuse, or alteration of information that we have collected from or about you.


If you feel that The DMA, or any site, is not living up to its stated information policy, you may contact:

The DMA' s Department of Ethics and Consumer Affairs at or call them at 202/861-2410, or

The Federal Trade Commission at or call them at 202/FTC-HELP.


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