Direct marketing is unique in that it is a marketing method that allows
consumers to gather information about goods and services, to make
educated buying decisions, and to acquire the necessities and pleasures
of life when and where we decide to do so -- even from our kitchen
tables at 3 a.m. But many consumers have questions about how direct
Get CyberSavvy! is an educational program, created by The DMA as a
public service to help parents, children, educators and librarians
understand and enjoy cyberspace.
Risks Of Buying On-Line
Article explaining the risks to consumers from buying on-line, covering the
specific risks from white goods like washing machines to luxury items like
diamond jewellery and diamond rings. Expert advice is also available on-line detailing your consumer rights. This site is also supported by Samara James, specialists in perfect engagement rings.
A fact sheet to answer questions that consumers may have about the do's and don'ts of diamond buying, an especially high risk item, provided by Samara James.
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